Our world continues to change, and with it the systems that support and impact our society.

Hyperscalers have committed to carbon neutrality, but their commitments rely on carbon offsets purchased from other businesses rather than their own efficiencies. Data center operators have experienced well-publicized fires, plus power shortages directly attributable to global instability have created significant price power hikes. In the USA, wildfires, water shortages, and power grid outages in the West and South are disruptive, signaling future unsustainable conditions for data centers in population-dense cities where future temperatures will spike.

In the Upper Midwest, thanks to the quirks of geography, the weather is predictable, power is inexpensive and water is plentiful. The same will be true tomorrow, and beyond 2050. Data Holdings’ flagship property in Milwaukee, Wisconsin is a LEED Gold facility, enjoying free cooling any time the temperature dips below 59 degrees Fahrenheit (15 degrees Celsius), and at capacity runs at a 1.28 power usage efficiency (PUE). It has the ability to power all of its customers’ power demands through 100% renewable power sources.

According to the International Institute for Management Development (IMD), environmental, social, and governance (ESG) issues are becoming increasingly critical across all industries. They go on to assert that “In the latest McKinsey Global Survey, 83% of C-suite executives and investment professionals believe that ESG programs will generate more shareholder value in five years’ time than they do today. And in Accenture’s research on responsible leadership, companies with high ratings for ESG performance enjoyed average operating margins 3.7 times higher than those of lower ESG performers. Shareholders also received higher annual total returns, outpacing poorer ESG performers by 2.6 times.” For organizations of any size seeking a competitive advantage, it’s essential for their operations to have stellar uptime ratings, a low cost of consistent power, access to flexible software tools, application expertise, and all the other things a modern enterprise strives for. But if it is not sustainable for the planet and the people that live on it, it’s a pyrrhic victory.

With Data Holdings you can have it all, and not feel guilty for your success.